VR at Your Booth: Let Visitors Try Your Product, Even If It Could Not Come Along

What can travel and run is best shown in the original, where people can touch it. VR adds what the booth is missing: the machine in operation, the inside of the product, the entire portfolio. The car on display stands still, and the printing press may not run in the hall. In the VR headset, they drive and print. There, every visitor chooses what interests them, sees the product at work at a customer site and is shielded from the noise of the show.

When shipping and floor space become too expensive, the VR application replaces the exhibit entirely. A screen at the booth gives an overview to everyone passing by or waiting.

Plan for the development time plus a four-week buffer for acceptance and briefing. A 360° video takes 2 to 6 weeks, a VR application from ready-made modules 6 to 12 weeks and an interactive simulation 2 to 4 months.

Our clients usually run one to five headsets at a trade show. If one person looks after both visitors and headsets, we recommend no more than two devices. With one person dedicated to the headsets, up to five are possible. Always plan for a spare.

At least one by one meter per headset, better two by two. Add a screen so bystanders can watch along.

Yes. The content is stored on the headset. Internet is only needed if someone joins from outside, for example an expert at the plant. Mirroring the view to a screen may also need an internet connection, depending on the VR hardware.

On top of three to five minutes in the application, allow about two minutes for putting it on, explaining and cleaning. One headset can handle eight to twelve visitors per hour, 60 to 100 on an eight-hour show day. These are maximums at full capacity.

We design trade show applications for three to five minutes. That is enough for a lasting impression and keeps the wait short.

Yes, for interactive 3D content: your product as a 3D exhibit to rotate, with info points, from €1,500. It runs on a tablet or touchscreen at the booth and keeps running on your website after the show. A 360° video, on the other hand, belongs in the VR headset, because only there does the visitor stand inside the picture.

Learn more: Virtual showroom

It is yours and keeps running. German exhibitors attend about five trade shows in two years on average (AUMA exhibitor outlook 2026/2027, in German). In between, your sales team uses the same application at customer sites, and your training team ships headsets instead of flying in participants. As a virtual showroom in the browser, it also reaches everyone who did not visit your booth, with no headset at all.

That is how our client Waygate Technologies does the math: a single one of its X-ray inspection systems weighs ten metric tons and needs heavy transport to the show. In VR, every model is ready at the same time at every show, every customer meeting and every training session. You can add products and functions later.

Learn more: Waygate case study

No. For applications we developed, we lend you headsets and tablets, set up and with on-site support at the booth if you like. For regular use in sales after the show, though, one or two devices of your own are worth it.

Learn more: Rent VR headsets with support

Among others, an operable X-ray inspection system for Waygate Technologies, walk-in fragrance worlds for Symrise, a journey into the soil for SKW Piesteritz, driver assistance systems from the driver’s seat for Mercedes-Benz, a virtual pharmacy game for Pohl-Boskamp and 360° videos for career fairs at Isotec.

Yes. On request, we build an AI avatar into our applications. Visitors talk to it freely, in many languages, and it answers from the knowledge you give it. That way, everyone gets a personal tour, even when your team is busy in another conversation.

Learn more: AI avatar

Yes. Most of our projects are multilingual. We agree on the languages you need for your shows before we send a proposal.

Yes. Most everyday glasses can be worn inside the VR headset.

At trade shows, you clean the headset’s padding and controllers with a disinfectant wipe after every user. Alternatively, you offer disposable face masks, so there is no skin contact.