Virtual reality for medical technology and pharma
Practice Procedures and Explain Products, Without a Patient or an Operating Room
Medical devices cannot be demonstrated at a trade show booth, and procedures cannot be practiced as often as needed in daily work. In virtual reality, both are possible.
Typical tasks
Where VR helps in medicine and pharma
Training procedures
Physicians practice steps and workflows in the virtual operating room as often as they like. With hand tracking, without controllers.
Demonstrating products
Sales shows devices in their setting, even where no device can be set up.
Training professionals
A short game at the booth tests advisory knowledge and is remembered.
Informing patients
A virtual tour explains a condition and its treatment, in the browser and on the VR headset.
Example: Medtronic
Surgical training with hand tracking
For Medtronic, we developed 360° videos of surgical procedures and an interactive surgery simulator.
Both are used to train surgeons and in sales.
Case studies
Projects for medical technology and pharma
Surgical Training in Virtual Reality
For Medtronic, we developed 360° videos of surgical procedures and an interactive surgery simulator. Both are used to train surgeons and in sales.
Gamification at the Booth: The Virtual Pharmacy in VR
At the Apothekentour 2025, Pohl-Boskamp presents a virtual reality simulation: in a virtual pharmacy, pharmacy staff test their counseling skills and choose the right products.
Product Presentation on the “Wald des Wissens” Virtual Discovery Trail
For Chiesi, we built the virtual discovery trail “Wald des Wissens.” Information boards and a media library give asthma patients knowledge about a medication.
Frequently asked questions
How much does a VR project cost?
That depends on what the application needs to do. We publish prices for offers with a fixed scope: 360° video, 360° tours, 3D exhibits, showrooms and recruiting packages are listed under Packages and pricing. Custom applications such as VR training and simulations almost always start with a prototype and then grow in stages, over months or years. We quote a price as soon as we know your plans. So far we have stayed within the quoted budget on every project.
Read more: How much does VR development cost?
Which procedure or product do you want to show?
Tell us about the device and the audience. We will tell you what is possible in VR.
Your contactTim B. Frank Founder and Managing Director
Free intro call
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