Virtual Showroom: Show Your Product in 3D, Right in Your Customer’s Browser

A virtual showroom presents products, machines or entire sites in 3D or in 360° footage. Customers open it in the browser, on a tablet or in a VR headset, turn the product, look inside and call up information. In B2B sales it does not replace the real thing. It shows it where the real thing cannot go: in a video call, after the trade show, on the website.

No. The showroom runs in the browser on laptops and tablets, with no app and no installation. The VR headset is an option for trade shows and customer visits when real size matters. Both use the same 3D data.

Experiencing the real thing still makes the strongest impression, and only there can you touch the material. But not every customer comes to the plant, and not every product comes to the trade show. Brochures, PDFs and videos reach everyone, but they do not show the product from every side or from the inside.

The showroom in the browser closes the gap: no travel and no hardware for the customer, the entire portfolio in every variant, viewed together from different locations and reused at trade shows, in training and on the website. The VR headset adds real size and full attention, but needs hardware and only ever reaches one person.

Our recommendation: the browser as standard for every meeting, the VR headset for trade shows and important customer visits, the original for acceptance and closing. All three use the same 3D data.

Our packages: First product in 3D from €1,500, Present via link from €8,000, Browser and VR headset from €10,900. Individually, a 3D exhibit starts from €1,500, a showroom built from 360° footage from €2,500, a virtual showroom with several products and Link & Show from €8,000. A VR headset version (from €5,000) can be added as needed. Operation and hosting cost from €99 per month, and the first year is free.

A 3D exhibit takes 2 to 4 weeks, a showroom built from 360° footage 1 to 6 weeks, a virtual showroom 6 to 12 weeks. If the showroom needs to be ready for a trade show, add four weeks of buffer.

Yes. With Link & Show, your customer follows your view directly in their own browser, without screen sharing: you turn the product, point things out and open details, and your customer follows. The conversation stays on Teams, Zoom or the phone. Nobody needs a new conferencing tool. Without Link & Show, you share your screen or you both open the showroom in the browser.

CAD data, photos, dimensions and existing presentations all help. We turn the CAD data into a simplified display model, so your engineering data never ends up in the browser.

Read more: What do I need to provide to the development team?

There is no off-the-shelf showroom. When we develop one, we follow three rules. First, plan backward: start with the effect, meaning what the customer should know and do afterward, then the facts, then the material you already have, and only then the concept. Second, focus on what matters: an idea that impresses but does not serve the purpose is left out. Third, do not build dead ends: we develop in modules so that new products can be added later without rebuilding.

Yes, when a place shows more than a single product. GBD Group shows new customers its test benches in 360° instead of running its own trade show booth. RWE takes guests through the trading floor in Essen, which is closed to visitors. 360° footage starts from €2,500, photos included.

Read more: GBD case study and RWE case study

Yes. The browser showroom can be embedded on your website or opened via its own link, either public or only for invited customers. We host it in Germany, or it runs on your own server, which lowers the ongoing costs.

Yes. At the booth, the same showroom runs on screens and tablets so visitors can explore the portfolio on their own, and in the VR headset if you like. Many showrooms are built for a trade show and then move into sales. Trade shows are getting more expensive: 64 percent of German exhibitors name rising costs as their biggest challenge (AUMA Exhibitor Outlook 2026/2027, in German). A showroom extends every trade show appearance.

Read more: VR for trade shows and events

Yes. The same 3D data can be used to teach operation and maintenance, on a computer or in a VR headset. Medtronic uses one simulation both for sales and for training surgeons.

Read more: VR training

You do. The content and 3D models belong to you, even if we run the showroom for you. You are not tied to any platform.

Yes. We build in modules, so new products and features can be added without rebuilding. Most showrooms start with a few products and grow.

Read more: Building VR projects in modules

Size, structure and function are easier to grasp in 3D than from brochures and slides. The conversation turns to details instead of basics. Because the showroom is shared via link, it also reaches the people who were not in the meeting.

Read more: How does VR improve my sales?