SKW Piesteritz
How Does Fertilizing Work? Diving Into the Soil With VR
For SKW Piesteritz, we developed a VR application for trade shows and sales. Users shrink to the size of a bacterium and see how stabilized fertilizer works in the soil.
- Client
- SKW Piesteritz
- Industry
- Chemicals, fertilizers
- Use
- Trade shows and events, Sales and marketing
- Format
- Virtual Reality
Not all fertilizing is the same. The fertilizer giant SKW Stickstoffwerke Piesteritz, for example, has developed special stabilized nitrogen fertilizers. But how do you explain the difference from conventional fertilizers in a clear, vivid way? This is exactly where Virtual Reality (VR) comes in. With an innovative VR application, users set off on an exciting journey into the world underground and see up close how stabilized fertilizers work.
A journey into the soil: how VR makes fertilizing visible
In the VR application, users are shrunk to the size of an ant and watch as the fertilizer is spread on the field and slowly dissolves. This gives them a clear picture of how the product works. But that’s just the beginning! The journey continues, and this time users are shrunk to the size of a bacterium and dive even deeper into the soil.
This is where the real spectacle begins: users see how enzymes encounter the fertilizer and how the special protection of the stabilized fertilizer takes effect. The application clearly shows why this fertilizer loses fewer nutrients and why the nitrogen stays in the soil more efficiently. It is a fascinating insight that the naked eye could never provide.
VR in action for sales and at trade shows
Whether at trade shows, events, or in sales meetings, this VR application leaves people amazed. It is a perfect way to make complex relationships easy to understand and to show interested parties why choosing a stabilized fertilizer pays off. Instead of being handed dry facts, users experience the processes directly, immersively and up close.
This kind of product presentation builds trust and enthusiasm. With this solution, SKW Stickstoffwerke Piesteritz shows how modern technologies such as Virtual Reality can help explain agricultural products in a completely new way.
Conclusion: experiencing fertilizing with VR
The VR application from SKW Stickstoffwerke Piesteritz makes the invisible process of fertilizing visible. Anyone who wonders exactly how stabilized nitrogen fertilizers work can now set off on an exciting journey into the soil and see the difference from conventional fertilizers with their own eyes, thanks to Virtual Reality.
